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Some Basic SEM | Google Adwords Definitions for Beginners

Impressions : The total no of times the Google Ad Appears on the Right hand side of Search Engine Result Page or If we have Selected Content Network  , in that case on Content Network , It is called as Impressions.

Clicks : Clicks are , Each time user sees the Ad and Actually clicks on the same . This is counted as Click.


CTR  : CTR stands for Click Thru Rate , Which actually means Percentage of Clicks over Impressions.

i.e How many times out of those Impressions my ad actualy got clicked.

Mathematically that would be Clicks / Impressions * 100.

For Eg : we got 10 Clicks from 1000 Impressions , my CTR would be 10/1000* 100
  =  1 %

Normally CTR Ranges from 1% - 5 % in a normal Industry Campaign.
CPC

Maximum CPC : Max CPC ( Cost / Click ) is the Amount an Advertiser is Ready to pay to the Google for Each Click that happens in the account.

Average CPC : Average CPC is the Average Cost per click which actually is being reflected in the Google Adword Account.

Conversion or  Lead : Lets Say if user clicks and Lands up to some form page kind of stuff, Which means advertiser is wanting him to fill the form and become his Prospective Customer. We call these kind of pages as Form Page / Lead Page Etc.

Or Lets Say if a User clicks on Ad and Lands to a E commerce Website , Which means an Advertiser is wanting him to do some Shopping from his site, in such a Case when user actualy does Shopping from the site or fills the form etc , this is called as Conversion.

Cost / Lead  : An Advertiser Spends some Total Amount for doing Google Campaign, Lets Say an Advertiser spends 10,000 Rs on Monthly basis and Gets some 500 Forms Filled out of this Activity, Our Cost / Lead would be  10,000/500 , which Equals to 20 INR.

More on Adwords in my more Postsss

Search Engine Marketing

Search Engine Marketing  -- The Term is interchangeably used with SEM or PPC also known as Pay per click or Google Adwords or Yahoo Search Marketing.

If I have to put it in Layman Language again it would be , any Medium in which advertiser is paying to the Publisher , In Current situation -- Google or Yahoo or MSN  for its Ads to appear on Right hand side of the Search Column or on Content network. It is Termed as SEM or Search Engine Marketing.

SEO Basics for LayMan

What after all is Search Engine optimization ?

Many marketeers are talking about Promoting websites on Internet . Doing SEO, SEM , SMO ? What is everyone up to ?

SEO Means Promoting your website Links on Internet.


It Basically is categorized into 2 Parts -  On Page and Off Page 

Now , Basic Question Pops up, What is On Page and What is Off page ?

Let me Elaborate .....

When we do some changes in the Back end Code of the Website , i.e Adding Title Tags, Meta tags, Meta Descriptions, Rename URL, Rename Links etc.... All Big and Small changes in the coding ... It is Termed as On Page, These Days while the site is still in Construction more , All On page Actions are taken care of as per new web 2.0 guidelines  .

 & Off-page  in Layman Language means Distributing your websites URL over web ,  which can be done  by either of Following ways  , Directory Submissions , Article Submissions , Classified Postings, Yellow Page Postings, Geo Targeting, Blog Creation , Blog Posting, Comment Posting, Viral Marketing, E mail Marketing, Social Media Optimization, RSS, Syndicate your Blogs.

And If I have to put the same in 1 line , It would be ... any which ways links are coming back to our Site is called as Off page Promotion or Link Spreading Over Internet.

Many tools are used , Studies are done to Manage Sites Traffic and Promote it on Organic Results in Beautiful Manner.

If i have to put it in layman Language it would be , Get the  fresh content as content is the King on Internet.Float the URL of website on Internet and see the magic of SEO.

There are Lot of SEO Training Institutes in Delhi , which are teaching SEO .

Internet Marketing Career

SEO as Career Option

Many people come out of colleges without any AIM.

If you cannot be Doctor or Engineer , your Life doesn't stop. You move on. You don need to become Rocket Singh any more. There are Plethora of Options open for you. Internet Marketing being one of the Hot Option These Days.

Career option Starts from Being an SEO Person ,Graduating to SEM person and Finally Managing Entire Gamut of SEO, SEM, SMO.

SEO Training Institute in Delhi 

Yes Not just Search, Digital is the Place to be in .

and the Best part is you need not have an MBA Degree to Promote a Website, Neither You need Computer Technical Knowledge . The Moment you know how to Google Things your Requirements of being in the domain are fulfilled.

So what are you waiting for. Go and join the Digital Boom ,

Hit the Market with your Extra Ordinary Internet Power. There is no Limit in Internet. Jump into Waters and Feel the water.

Wait for my second Post .